Since it was founded in 2010, British manufacturer Lazer Lamps Ltd has been at the forefront of LED technology, bringing world class technology to its customers, and in the process setting the standard in automotive auxiliary lighting solutions. Combining competition beating performance with automotive quality standards, Lazer products are recognised as leaders in their field. Following success across Europe, the company is delighted to be offering our products across Australia and New Zealand, with local warehousing based in Canberra, and sector specific Sales Support Managers.
Proudly manufacturing products in the UK, Lazer has introduced market leading products driven by company Director Ben Russell-Smith, who has been working at the forefront of vehicle lighting design since 2002, managing exterior lighting projects at Nissan's European Technical Centre, and at Ford of Europe.
"We set out to be the leaders in automotive lighting and it’s clear now that our products have delivered just that. Time and time again, our products deliver superior performance and reliability over other lighting solutions from leading manufacturers and brand owners."
[Ben Russell-Smith, Director]
Superior Design and Build Quality
Our UK facility handles all aspects of design, engineering, and product assembly, including final leak and photometric testing in accordance with UNECE Conformity of Production requirements. Crucially, the surface mount of components onto the circuit boards, is carried out at a secondary site just 30 minutes away, allowing complete traceability and control of the end-to-end manufacturing process. With both facilities accredited to ISO9001 and centrally positioned within a hub of high technology businesses from Automotive all the way through to the Defence and Space industries, this helps ensure Lazer, and our supply chain, remain at the forefront of emerging technologies and production methods guaranteeing our products' performance, quality and reliability.
"You can’t take chances with product quality, it needs to be designed in from the start, backed up by extensive testing. That’s how we’re able to offer our customers a 5 year warranty on all of our products; these lights are built tough and we appreciate our customers, including across the extreme off-road sector, expect trouble-free, consistent use for many years."
[Ben Russell-Smith, Director]
Products You Can Trust
From the beginning the motorsport market has been quick to adopt Lazer products, with some of the biggest names in racing using the lights from an early stage. In the first year of production, the Lazer products had been nominated for three awards within the field of international motorsport, including ‘Most Innovative New Motorsport product 2012’.
Since then more and more teams and drivers, for whom there can be no compromise in performance or reliability, have made the transition to Lazer. The clearest example of this being our high profile partnerships with leaders in both WRC (M-Sport) and World Endurance (Toyota Motorsport) series. Success isn't just limited to the world of motorsport however, with Lazer lighting solutions prevalent amongst protagonists of gruelling off-road events such as the Dakar Rally or King of the Hammers, a testament to the build quality and robustness of every product that leaves our premises.
Success on the track has helped give the brand credibility, which has translated through to confidence for the road buyer who chooses to fit the same products to their vehicles. Recognising the suitability of our products within the 4x4, Pick-Up, and Commercial Vehicle sectors, we are now approved suppliers to OE manufacturers across each of these sectors. Still we will not rest on our laurels and development work continues on both new lighting products, as technology advances and innovation dictates. Innovation isn't just limited to our lighting solutions however, increasingly we focus on how our products integrate onto different vehicles, meaning Lazer becomes known as much for its mounting solutions as its superior lighting. With continued product development a priority, and an expanding worldwide distribution network, Lazer Lamps is very much a company with big plans for the future, so watch this space!